In the Law of Solid Ground in his book 21 Irrefutable Laws of Leadership, Maxwell says that trust is the foundation of leadership, and I'd expand on that to say, it's the foundation of all of our relationships.
The way this plays out in the business world is finding ways to build trust. And here's an example of Walgreens doing that after someone hacked into their email database:
As a company, we absolutely believe that all customer relationships must be built on trust. That is why we believe it is important to inform you of this incident. Online security experts have reported an increase in attacks on email systems, and therefore we have voluntarily contacted the appropriate authorities and are working with them regarding this incident.
The email also included tips on not sharing personal information through email links and that no other information beyond the email addresses were stolen.
“To be trusted is a greater compliment than to be loved.”